
EdTech Companies Don’t Know Their Students. Here’s How to Finally Connect.
Students intently watch 30-day 24/7 livestreams of Kai Cenat, but tune out after ten minutes into a lecture. Before the finger points to students’ attention

Students intently watch 30-day 24/7 livestreams of Kai Cenat, but tune out after ten minutes into a lecture. Before the finger points to students’ attention

EdTech sales is like playing telephone in a room full of people who speak different languages—the message gets more garbled with each handoff. The person

Kids will watch Mr. Beast give away $1 million for eight straight hours, but zone out during a 20-minute history lesson. We can’t blame them.
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